artificial scarcity

Government Failure by Gordon Tullock, Arthur Seldon, and Gordon L. Brady
Government Failure by Gordon Tullock, Arthur Seldon, and Gordon L. Brady

Michael Stackpole, a traditionally published author who was one of the early champions of self-publishing ebooks, has an interesting post analyzing the settlement agreed to by three of the Big Six publishers — Hachette, HarperCollins, and Simon & Schuster — involved in the alleged ebook price fixing flap. If he's right, the Department of Justice is going to be imposing more injustice than just preventing a little self-destructive collusive fixing of high prices. This is yet another among so many many many examples of the state stepping in to prevent something only to impose that very thing itself. Yes, it looks like the DoJ is going to prevent price fixing of one sort only to impose its own brand of price fixing. But hey, it's only a bad thing when non-state entities do it, right?

Here is Stackpole's breakdown of the settlement  provisions:

  1. For a period of two years,
  2. Publishers will not be able to set a restricted retail price for their product.
  3. Retailers will be able to set their own price for an ebook, but they cannot discount the bookbelow their own discount. (In short, the retailer cannot sell ebooks at a loss.)
  4. Publishers cannot “retaliate” against retailers during this time.
  5. The “favored nation” status that prevented a publisher from selling at a lower price to one retailer over another is gone.
  6. The Agency Pricing discount of 30% off the top that retailers pay publishers can remain in place.
  7. There are compliance procedures being set in place (that I don't bother discussing) so the government can make sure that the publishers are complying with the agreement.

That's right. Provision #3 fixes an arbitrary minimum price —a price floor. Retailers like Amazon will not be allowed to sell ebooks below the price they pay publishers for them; they will not be allowed to sell at a loss. For two years. And apparently there is yet more intrusive bureaucracy being set up to monitor compliance with these new regulations for the ebook market. It's another shovel-ready Obama jobs program!

The federal government is also going to prevent publishers from requiring retailers sell their ebooks for a certain price. In other words, it bans the agency model. Now, I'm no fan of the agency model, and I think it's self-destructive for publishers to adopt it in order to screw their customers with high prices so that they can prop up their dead-tree book business model for a while longer. But I don't think they should be prevented by law from doing so.

Stabilization is Chaos: “Monetary policy all over the world has followed the advice of the stabilizers. It is high time that their influence, which has already done harm enough, should be overthrown.”
— F.A. Hayek, 1932

The federal government is also going to prevent publishers from retaliating against retailers for the prices they set. Also, no more contracts that stipulate publishers can't sell to other retailers at a lower price. In other words, the state is going to short circuit the market process by preventing publishers from putting any kind of meaningful pressure on retailers and vice versa. No jockeying for position in the ebook market. Forget letting consumers decide and the best business model win. The United States federal government prefers stasis — the maintenance of a status quo of its own making.

But wait, there's more. Stackpole does the math and argues that far from preventing publishers from fixing high prices for consumers, the settlement will actually disincentivize both publishers and retailers from setting lower prices:

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The Lorax

Anyone who read Dr. Seuss's The Lorax as a kid might dread the movie version. No one really needs another moralizing, hectoring lecture from environmentalists on the need to save the trees from extinction, especially since that once-fashionable cause seems ridiculously overwrought today. There is no shortage of trees and this is due not to nationalization so much as the privatization and cultivation of forest land.

And yet, even so, the movie is stunning and beautiful in every way, with a message that taps into something important, something with economic and political relevance for us today. In fact, the movie improves on the book with the important addition of “Thneed-Ville,” a community of people who live in a completely artificial world lorded over by a mayor who also owns the monopoly on oxygen.

This complicates the relatively simple narrative of the book, which offers a story of a depleted environment that doesn't actually make much sense. The original posits an entrepreneur who discovers that he can make a “Thneed” — a kind of all-purpose cloth — out of the tufts of the “Truffula Tree,” and that this product is highly marketable.

Now, in real life, any capitalist in this setting would know exactly what to do: immediately get to work planting and cultivating more Truffula trees. This is essential capital that makes the business possible and sustainable through time. You want more rather than less capital. An egg producer doesn't kill his chickens; he breeds more. But in the book (and the movie), the capitalist does the opposite. He cuts down all the trees and, surprise, his business goes bust.

The book ends with the aging capitalist regretting his life and passing on the last Truffula seed to the next generation. The end. However, the movie introduces us to the town that is founded after this depletion occurs. It is shielded off from the poisoned and depleted world outside, and oxygen is pumped in by the mayor who holds the monopoly on air and builds Lenin-like statues to himself. The people eventually rise up when they discover that “air is free” and thereby overthrow the despot, chopping off the statue's head.

It was this line about how air is free that clued me in to the movie's possible subtext. You only need to add one metaphor to see how this movie can be the most important and relevant political-economic drama of the season.

The metaphorical substitution is this: The Trees are Ideas.

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